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Web site review
Web site review course description
A hands on training course with a difference. Students are encouraged to review their own websites whilst learning "dos and don'ts", "hints and tips" as well as how to get more business from your website.

Who will benefit?
Managers.
Marketing staff.
Web site administrators.

Web site review course prerequisites
None.

Web site review course objectives
By the end of the course delegates will be able to:
  • Recognise potential improvements for their own website.
  • Differentiate between good and bad websites.
  • List the dos and don'ts of good websites.
  • Use various methods to improve search engine rankings.
Duration: 1 day



>> Dates, prices & bookings for this course

>> Back to Management Overviews courses overview 		Web site review course contents

The basics
The purpose of websites, 5 levels of website, How web sites are made, web hosting, standard website features.

First impressions
Overall impressions, Choice of domain name(s), good design ingredients: artistic, editorial, technical.

Usability
Navigation, broken links. When and when not to use PDF. Browser incompatibilities, load speeds, adding value.

Search engines
Google, Yahoo, Ask Jeeves, Open Directory, the others, performing searches, getting listed.

Rankings
How Google ranks websites, other ranking methods, Search engine optimisation, Metatags, titles, descriptions, frames, flash, advertising, paid for listings, Google adwords, overture, linking strategies.

Website tools
Tools for building websites, content management. Ranking tools. Logging visitors, statistics (Entry pages, Exit pages…), tracking marketing campaigns. Search engine resources.